The Ultimate Real Estate Marketing Budget Example For 2023

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In today’s digital age, real estate marketing has become more important than ever. With the competition being so fierce, every real estate agent needs to have a solid marketing strategy in place to succeed. However, creating a marketing budget can be quite challenging, especially if you’re new to the industry. That’s why we’ve put together this guide to help you create a comprehensive real estate marketing budget example for 2023.

Setting Your Goals

The first step in creating a successful real estate marketing budget is to define your goals. Do you want to increase your website traffic? Generate more leads? Boost your sales? Once you have a clear understanding of what you want to achieve, you can start allocating your budget accordingly.

Digital Marketing

In today’s digital world, having a strong online presence is crucial. Your digital marketing strategy should include paid advertising, search engine optimization (SEO), social media marketing, and email marketing. Allocate around 40% of your total marketing budget to digital marketing.

Paid advertising includes Google Ads, Facebook Ads, and other paid search and social media advertising. Allocate around 20% of your digital marketing budget to paid advertising.

Search Engine Optimization (SEO)

SEO involves optimizing your website to rank higher in search engine results pages (SERPs). Allocate around 10% of your digital marketing budget to SEO.

Social Media Marketing

Social media marketing involves promoting your real estate business on platforms like Facebook, Instagram, and Twitter. Allocate around 5% of your digital marketing budget to social media marketing.

Email Marketing

Email marketing involves sending newsletters, promotional emails, and other communications to your subscribers. Allocate around 5% of your digital marketing budget to email marketing.

Offline Marketing

While digital marketing is important, offline marketing can also be effective. Your offline marketing strategy should include events, print ads, direct mail, and networking. Allocate around 30% of your total marketing budget to offline marketing.


Events are a great way to connect with potential clients in person. Allocate around 10% of your offline marketing budget to events.

Print Ads

Print ads include flyers, brochures, and other physical marketing materials. Allocate around 5% of your offline marketing budget to print ads.

Direct Mail

Direct mail involves sending postcards, letters, and other marketing materials directly to potential clients’ mailboxes. Allocate around 10% of your offline marketing budget to direct mail.


Networking involves attending events and building relationships with other professionals in the industry. Allocate around 5% of your offline marketing budget to networking.


Creating a real estate marketing budget can seem overwhelming, but with the right strategy in place, it can be a breeze. By following the tips outlined in this guide, you can create a comprehensive marketing budget that will help you achieve your goals and stand out in a crowded market. Remember to track your results and adjust your budget accordingly to ensure your marketing efforts are always optimized for success.